Written Interview

 

 

How do you see EurActiv, the media, helping leading executives improving their efficiency of monitoring and influencing EU affairs?

I think that what leaders are looking for is, yes, an efficient tool, but also a trustworthy one that they know is bringing a truly diverse landscape of perspectives together on a daily basis. Knowing that EurActiv is drawing upon its on-the-ground network in so many countries and its partnerships with other media partners only reinforces EurActiv’s reliability as the go-to platform for monitoring and influencing EU affairs.

Are there any innovations that EurActiv can introduce and promote that would assist the business community further?

EurActiv has an established community of readers and followers that is growing. The way EurActiv interacts with its community could be enriched so that it is much more dynamic and two-way. As there are different target audiences, the strategies could be multiple and differentiated. EurActiv is already leading in leveraging digital—the step towards making the most of its online community seems the next frontier.

Can one make Europe more exciting in terms of media coverage? How might it work?

Providing ‘both sides of the story’ is not the same as initiating active debate. EurActiv can certainly play a bigger role in this. For example, EurActiv can debate specific topics that need to be heard—but are often ignored by mainstream media.

Author : EurActiv: Pioneering Values in European Media
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